Black Friday didn't hit like you planned?
Intentional has run Black Friday Cyber Monday campaigns for Australian eCommerce brands since 2016 - starting with frank body and The 5th watches.
The strategies we helped developed have been used as the playbook for most advertisers in Australia since.
& yet, Intentional's own strategy for Black Friday has significantly changed since 2021.
Most brands continue to run the old playbook.
Generic, lazy and muted results.
All the blame is placed on you for poor performance; the discount offer wasn't deep enough, not enough creative on time, went too early, too late.
This year Intentional has delivered record Contribution Margin profits for our clients - some had bigger discounts, some had smaller, some started early, some later.
We are offering a full post campaign review for 10 brands as if you were our client.
The actions enable you to make adjustments that pay off for your entire media & creative strategy for 2025.
This is valued at $4800 that we are giving away for free.
It must be claimed before December 13th.
I can tell you what it isn't - like previous years. It is not a generic build up, VIP sale and then main weekend.
It looks like having a consistent ascending revenue at profit margins.
A recipe of planning, execution and marketing.
