The Agency Behind the Title Bump: Do you need a Digital Brand Transformation?
Marketers face intense pressure to be constantly delivering return on investment for their consumer brands; at the same time with an increased focus on profitability they are being asked to do more with less.
Often this pressure is passed onto their team and agency partners and in a desire to maintain or improve results there is a risk that all parties involved spend all their attention on tactical short term maneouvers.
As a senior marketer or Founder of a consumer brand you are aware that a Strategic approach is required - but when do you have the time and more importantly can we really afford to invest in that right now.
Intentional has developed a strategy framework that can be completed within the time of onboarding a new client and as our Growth Stories show completely change the trajectory of a brand's performance online. And more interesting is reflecting how many marketers have been promoted from using our strategic approach.
Strategic Clarity That Elevates Careers
The Digital Brand Transformation process is built on the premise that the way consumer brands communicate online is fundamentally different to what made them successful in an offline or traditional environment.
And that even more so that this digital first approach also enables brands to scale in real life. Ask yourself over the last 5-10 years how many traditional brands have been able to invade the digital space at scale? Now how many of the niche Instagram brands you followed, now seem to have a retail store and conquering the globe.
Intentional believe the insights which are driving this digital first brands are not exclusive, yet it takes a reframe in thinking.
The marketers who are brave enough to embrace this have seen title bumps from within 12 months to;
- ANZ Consumer Marketing Manager to APAC Consumer Marketing Director
- Marketing Manager to Head of Marketing
- Digital Marketing Manager to GM Marketing
Your Style Guide tells the Story
There's a simple exercise to test your brands mindset to digital advertising. Have a look at your brand book or style guide. Does it include any efforts to explain how your brand should be presented online for:
- Photography or Videography
- UGC or Content Creator framing, product position, logo positions
- Digital Fonts to use when Brand Fonts are not available within platforms
- Example Meta, TikTok, YouTube ads
If the answer is no to any of these, we would argue you are still trying to adapt a traditional approach to your brand online and would get significant value from an audit.
From Brand Strategy to Professional Trajectory
There’s a growing recognition inside CMOs’ offices and boardrooms: the marketers who can own and articulate brand thinking are the ones who rise. One of our clients put it best: “That workshop didn’t just clarify our direction—it unlocked a new level of trust from the leadership team.”
The truth is, the work you do as a marketer is often only as impactful as your ability to frame it. Our brand workshops don’t just deliver territories and taglines.
They provide an actionable framework to turn stalling or declining online results into year on year scaling results.
A Process That Promotes
The entire transformation process is designed to be fast, collaborative, and deeply tailored. We work side-by-side with brand and marketing leads to extract what makes their offer distinct. Then express it with razor-sharp clarity. The result is a positioning system that energises internal teams, directs creative partners, and, yes gets marketers promoted.
So if your agency isn’t helping you grow your brand and your career, it might be time to ask:
Is it time to get Intentional?
Free 7 Question Checklist to Audit your Digital Brand Health
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