Chris co-founded Intentional, the brand and growth agency for product design brands, and has led it since 2016. He started his career brand side and was an early digital lead at Nestlé Australia. After a sabbatical that almost turned him into a chef (true story!), he found his way to Intentional, where he has helped grow brands like Bellroy, Orbitkey, Patagonia ANZ and thankyou.

His focus: helping founder-led product brands get chosen by the people who aren't ready to buy yet.

My favourite ad: iPod Silhouette

Best place to connect: you can find me on LinkedIn