Homewares & Furniture
Brand and growth strategy for omnichannel homewares and furniture brands, built for how these categories actually get bought: considered, researched, and rarely on impulse.
Why this category is different
Higher price points and considered purchases mean customers research before they buy. A strong brand story does real work before an ad ever needs to close the sale, and brands set up only for performance media are leaving that groundwork undone.
Intentional's services are personal and tailored to our business. Our purchase intent, conversion rate and revenue have all grown. They communicate regularly and include us on the strategy.
Tom Hodgman, CEO — Ivory & Deene, Homewares
What we do for this category
Brand & identity
Building or sharpening the brand system so it reflects the quality of the product in person, not just online.
Creative strategy
Persona-driven creative and campaign messaging built for a considered-purchase buying journey, not a single ad.
Growth & measurement
A clear read on what's actually driving growth, and where budget should sit between brand and performance.
Media
Meta and Google campaigns that put the brand in front of the right audience at the right stage.
How it works
Understand the brand, the category, and where growth has actually stalled.
Brand system and creative built for a considered-purchase audience.
Campaigns live, tested, and refined against real results.
Who it's for
Design-led homewares and furniture brands, typically $3M-$30M in revenue, selling online and through showrooms or retail, ready to invest in brand as well as performance.