You approve the marketing budget. Can anyone actually tell you what it's returning?
If you can't get a straight answer, another tool won't fix it. A free 45-minute Marketing Measurement Diagnostic will.
Why you can't get a straight answer on marketing ROI · 5 min
Is this you?
If any of this sounds familiar, this is worth five minutes of your time.
Your team sends reports every month, but you couldn't say with confidence which half of the budget is actually working.
You've signed off on tools and dashboards that were meant to make this clear, and you're no less in the dark.
Every channel, and every agency, claims credit for the same sales, and the numbers never add up to your actual revenue.
You can't tell whether flat results are the market, the budget, or the team running it.
When you ask “is this actually working?”, you get activity and jargon back, not a straight answer.
None of this means your team is failing. It's what it looks like when every tool reports its own version of the truth and nobody owns the real number.
What the diagnostic covers
In 45 minutes, we work through
How your marketing is being measured today. The number your business is actually steering on (usually it turns out to be four numbers and no owner). Where double-counting is inflating what you're told. Whether your budget mix is the real reason you can't see what's working.
You leave with
How performance should be measured, against what your team uses now. The one number your business should steer on, and who should own it. The specific questions to put to your team.
Not another dashboard. A judgement.
What clients say
“Intentional's services are personal and tailored to our business. Our purchase intent, conversion rate and revenue have all grown. They communicate regularly and include us on the strategy.”
“We absolutely love working with Intentional! We are so thankful for the work they've done to set up our digital advertising strategy.”
About Intentional
Intentional is a commercial growth advisory and creative agency. The function we hold for clients is the one most growing consumer brands never fill: the senior head who connects the money, the measurement and the creative, the seat you'd otherwise hire at $130k+ and struggle to fill with someone who holds both halves.
We do the work, not just the diagnosis: growth and measurement strategy, brand and storytelling, creative strategy, and the marketing campaigns that take it to market. And we put our name on every number we report. When a result isn't ours to claim, we say so.
Book your free Marketing Measurement Diagnostic
45 minutes, structured, with Chris or Duncan. Free for qualifying $2M+ consumer brands. Keep the framework either way.
Book your diagnostic →